Selling Tutorial

Our marketing initiatives include the marketing of your business on a local, national, and international scale. Even though your business may be located in Florida, it is important to consider international buyers who may be interested in a Visa, and national Buyers that may be looking to relocate to Florida. Our team provides pre-sale consultation and preparation to create a concise presentation or report, which we call a “CBR”, or Confidential Business Review, to provide qualified Buyers with nearly all information they will need to consider your business for their purchase. We pride ourselves on completing the majority of the work in the beginning of the listing relationship, rather than in a frantic manner when a Buyer is knocking at the door.

One of the key ingredients in the effective sale of a business is ensuring that the business valuation we provide is close to the listing price. Our team takes a intricate approach using comparatives sales tools, industry trends, and historical growth. Additionally, our team utilizes financial ‘Recast’ for every business, in which adjustments are made to a multitude of items found on your financial statements. Your businesses’s uniqueness is evaluated as well, as all factors are considered to provide an honest opinion on the listing price that will provide not only the best chance for your business to sell, but at the highest dollar amount.

Perhaps the most tedious task in the selling process is dealing with what we call “tire kickers”, or ‘Buyers’ that are not qualified financially, legally, or professionally to Buy your business (or any business at all). Our team ensures that each candidate is screened prior to presenting them with confidential information about your business. Upon qualifying a candidate, there are also protocols that our ‘gatekeepers’ follow before introducing you to a prospect.

At the end of the day, it is YOUR decision when it comes to the negotiation of the final sales price of your business. However, we make sure to offer our advise regarding these matters based on our professional opinions of a fair selling price, that also offers you the highest financial opportunity and best terms. Acting as transaction brokers, we are required to deal honestly and fairly, and use skill, care, and diligence to ‘work the deal’. This level of integrity helps to create a level of trust between the parties that is typically appreciated by Buyers.

Your business isn’t sold until after the closing, so you should continue to run your business, not the sale process. It is important to keep focused on the businesses’ operations because if revenues drops (or employees and/or customers learn about the sale) while you work with hundreds of ‘potential’ buyers, your value may diminish. Furthermore, negotiating power weakens as you check up on a Buyer’s interest while a transnational Broker can better facilitate the deal. Finally, Buyer and Lenders keep a close eye on what is happening during the actual sales process to minimize risk.